Influencer marketing has emerged as a new way for marketers to reach their target customers through already-engaged and existing audiences, thanks to the creator class’s emergence—YouTubers, bloggers, and Instagram stars.
Influencer marketing can benefit companies of all sizes because it provides recognition and endorsements through content that features the brand.
Read: What Is Dropshipping
As a result, we know that influencer marketing can have a significant effect. However, this raises the obvious question:
Where do you find influencers you can work with?
That’s why I’ve compiled this list of influencer marketing sites to assist you in finding and managing creators looking to partner with brands.
A primer on influencer marketing
Before we go into where you can find influencers, there are a few things you should know about influencer marketing.
Shoutouts vs. influencer content
Influencers are valuable not just for their following but also for the powerful content they can produce on your behalf. You can also pay for a “shoutout,” in which you supply the creative and copy for the post and then pay for access to their audience.
Shoutouts help support particular campaigns, such as competitions or festivals, that you want to run.
Micro-influencers vs. macro-influencers
Many people think of macro-influencers when they think of “influencers”: developers of more than 100,000 followers. Since it’s easy to buy fake followers, only those with an authentic and committed following are included.
Micro-influencers, on the other hand, have tens of thousands or tens of thousands of fans.
Although it can seem intuitive that bigger is better, it is also more costly and not always the case.
Micro-influencers have a more loyal audience and a higher response rate on their tweets. Positive reviews, consistent likes and comments, and high-quality content are all healthy, loyal involvement indicators.
Instagram vs. other channels
From the content you produce to how you measure success, influencer marketing can look different.
Despite being one of the most popular platforms for influencer marketing, Instagram is also the most peculiar in that you can’t connect out from your post to another website, and the only place you can put a link is in your profile, which isn’t very efficient for the influencer or the brand.
As a solution, you can use a one-of-a-kind discount code to encourage people to visit your website and monitor sales generated by a specific Instagram post. You may also make the influencer reference your Instagram handle in the post, which will direct people to your account if they are interested.
On the other hand, influencer marketing can happen everywhere anyone can create a loyal following, so think about the platforms that suit your goals and brand: Facebook Pages/Groups, YouTube, blogs, Tumblr, Twitch, Twitter, and more.
We are reaching out and negotiating with influencers.
Not all influencer marketing platforms on this list are structured to handle influencers and monitor their results. Some are solely dedicated to assisting you in finding influencers.
Reaching out directly to an influencer of your choice is a simple way to start a partnership, but it can get sticky when negotiating a price and handling the whole process.
If you’re negotiating with an influencer on your own, a good place to start is offering your product for free in exchange for a blog post about it and then going from there.
Being transparent about sponsored content
Influencers usually classify posts that a brand funds because influencer content is often difficult to discern from a creator’s unpaid content.
However, the FTC has begun issuing warnings to brands and influencers who use vague identifiers like #spon and #sp, especially on Instagram, to disguise sponsored content. To be secure, disclose sponsored content or use the hashtags #sponsored #promotion, or #ad for all hashtags in the message.
Let’s look at the various tactics and channels you can use to recruit influencers now that’s out of the way.
1. Meetups and Instameets
It’s typically easier to form a successful relationship offline than online, and you can usually find local influencers by attending suitable events.
Instagram allows and promotes creators to host Instameets where they can meet up and take pictures. This can be a great place to meet local photographers with large followings.
You can also use Meetup to find local events geared toward YouTubers and other forms of influencers.
For creators on Instagram, YouTube, Facebook, Twitter, and Tumblr, Famebit is one of the most popular influencer marketing platforms. The best part about Famebit is that posting your campaign and receiving proposals from developers is entirely free. Then it’s up to you to decide who you want to recruit and how much you want to pay them.
This is a perfect way to get content made that you may not have the ability or expertise to build yourself, and you can pick the type of artistic format you want to be pitched.
Influencers in many categories, including Beauty & Fashion, Health & Fitness, Gaming & Smartphones, Tech, and Pets, can be found here.
Grapevine has over 115,000 creators on its website, emphasizing YouTubers, though the platform has recently welcomed Instagram. You only pay when you book a developer, and their free escrow service keeps your payment before your content is released.
Grapevine also allows you to view historical data on how these influencers have performed in the past, as well as watch any conversions they produce for you.
They will also donate $50 to the first campaign.
Shoutcast is a website for people who want to buy shoutouts. Though some of the prices are very low, it’s still a reasonably accessible platform, so be sure to vet any influencers you want to partner with carefully.
Basic stats for each creator and a score to help you judge their audience’s authenticity are available for as little as $15.
Shoutouts can be bought for posts where you provide the creative, with the option to pay extra for a connection in the influencer’s bio for a limited time.
Whalar is a forum for finding and managing various influencers. This is a good choice if you want to use influencer marketing to find beautiful product images and user-generated content.
You don’t pay until the material is shipped, thanks to a built-in escrow service. Whalar takes a 5% fee on the number you and the influencer agree on.
Whalar provides a controlled service for larger brands where they act as an agent and handle the influencer marketing for you.
Influence.co is a directory and portfolio platform where influencers can show off their work. Their pricing model is geared toward assisting influencers in promoting their businesses, so brands like yours can use it for free to connect with influencers.
Each influencer’s profile includes past work with brands and all of the platforms through which they’ve grown their following.
The platform makes it simple to find and compare influencers with whom you want to collaborate. Influence.co may not be the perfect platform for handling influencer relationships, but it is one of the best for identifying and contacting high-quality producers.
Hiring influencers that have an impact
Influencer marketing has exploded as a way for marketers to “share” existing creators’ reach and audiences. On a smaller (or larger) scale, depending on how you look at it, it’s equivalent to having a celebrity endorse your product.
However, since anyone can fake a social media following, influencer marketing demands that you carefully choose reputable creators and plan your campaign so that you get the most bang for your buck without jeopardizing the creator’s reputation.