How To Advertise a Rental Property On Facebook Marketplace


If you have property rental, you will eventually have to rent your property advertised and sold. Fortunately, it is easier than ever in today’s digital era to market a rental job. Use property management software to list your property for rent on a variety of industry websites. However, social media platforms such as Facebook (NASDAQ: FB) may further expand your scope and place your unit with more potential tenants than the business websites alone.

With over 2.45 billion users a month and more than connects to friends and colleagues, Facebook is the biggest social network worldwide. Facebook Marketplace is becoming a new way of buying, marketing, and renting items, including rental buildings with more than 800 million months.

You are missing a massive pool of potential tenants if you don’t use Facebook Marketplace to publicize a rental. Given that it is a free resource, anyone with a rental unit should use this tool. Below is a step-by-step guide to the Facebook marketplace listing of the rental unit.

Read: How to Add a Facebook Admin

Step 1

Log in to your Facebook account. If you don’t have an account, create one for free.

Step 2

Click on ‘Marketplace’ from the menu or search the ‘marketplace’ in the search bar to access the Marketplace.

Step 3

Click “Sell Something,” and then click “Homes for Sale or Rent.”

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Step 4

Enter the property details and information, including:

  • Photos of the property
  • Whether the home is for sale or for rent
  • Property type (single-family home, condo, etc.)
  • Number of bedrooms and bathrooms
  • Property address (which can be set to public or private)
  • Rental rate
  • Property description
  • Square footage
  • Lease length and date available
  • Any additional features, such as pet-friendliness, laundry, parking, and heating or cooling features

Step 5

Please choose to place the listing on your “newsfeed” or only on the marketplace. In a certain radius of a mile, the marketplace puts it before everyone and is searchable within the market. Your newsfeed is only available to people who can view your newsfeed in your configuration (such as your Facebook friends only or friends of friends).

What to expect

Interested tenants will be able to contact you directly via Facebook Messenger. Facebook suggests that there are blanket questions, like “Is this still available?” which most locals choose to start talking with. Please provide a templated response, including whether the screening process and qualifications are still available. You can eliminate unqualified tenants early and take part in shows with qualified tenants.

Please, the Facebook Marketplace list will not rent your unit instantly, it will put your rental before a bigger audience, and it will increase the chance that it will be leased more quickly. It is unlikely that you will get a lot of interest if you are not giving quality photos of the unit, prices are right, or write a good description. Take care of the tenant and check them with the best practices of the landlord.

Now, hopefully, you will feel more confident in listing your next vacancy on Facebook when you understand how to advertise a rental on Facebook Marketplace.

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