You can see how effective your campaign is in attracting new clients by tracking how it performs. You can use this information to improve the performance of your adverts by making changes to them. For example, in the overview of your Smart campaign, you can see how many times people have interacted with your ad, such as clicking on it or dialing a phone number from it.
How impressions work
Impressions are used in the summary of the Smart campaign to show how often your ad is shared with potential clients. Each time your ad is shown to someone using Google Search, Google Maps, YouTube, Gmail, or one of Google’s partner websites, an impression is counted.
Reviewing your customer impressions and clicks
In your dashboard, you’ll get the number of customer impressions and actions on your ad.
Depending on your account settings, your dashboard can additionally display any of the following information:
- Impressions: See how many times your ad has been viewed in different versions.
- Clicks: View the number of times each variation of your ad was clicked.
- Call clicks: See how many times potential buyers tapped your ad’s “Call” button from their mobile devices.
- Verified calls: In whatever iteration of the ad, see how many times you received calls to the Google forwarding number.
- Map actions: Keep track of how many people saw your ad and then went to Google Maps to find your business or received directions to it.
- Analytics goals: You may use tracking IDs and tags to track traffic from your advertising by integrating your Google Analytics and Google Ads accounts.
- Amount spent: See how much your campaign has spent.
Improve your campaign’s performance
If your Smart campaign isn’t doing as well as you’d like, consider the following questions to help you figure out what you can do to improve it.
Are your search phrases specific and appropriate for your ideal audience?
Your search terms should be closely relevant to what you’re advertising. The more relevant and detailed your search phrases are to what you offer, the more likely they’ll be to bring in consumers for you.
If your search phrases aren’t a suitable fit for your business, first make sure that the keyword themes you’ve chosen are as accurate and relevant to your brand as feasible.
If your keyword themes genuinely represent your business, but some of the search words don’t pertain to your business, try turning them off—you can always put them back on later.
Do you have a relevant landing page?
Examine your landing page, which is the page on your website to which your ad links. Then, make sure your ad has a clear call-to-action that directs people to that specific landing page.
If your ad copy says “Call us,” for example, be sure to provide your company’s phone number on the landing page. If your ad copy includes “Limited time deal,” make sure to direct readers to the landing page’s offering.
Note: You may change the text of your ad at any time. Learn how to make changes to a Smart campaign.
Is your ad reaching the right people in suitable locations?
Check to see if your ad is appearing in places where your clients are more likely to be.
Let’s imagine you’re creating an ad for your dentist’s clinic, and you want it to appear in London. Your ad will appear when someone in London searches for “dentist” on Google. Another Manchester resident uses Google to look for a “London dentist.” They can see your ad as well because they used the keyword “London” in their search. To ensure that your adverts are only seen to those in the areas you specify.
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Does your ad appeal to your customers?
Your keyword themes have a voice in your ads. They’re more likely to generate results for you if they’re relevant and engaging to what your clients are looking for.
Do you have enough budget?
If your ad is doing well and you want to improve your results, try raising your budget. If the outcomes of your ad fall short of your goals, consider increasing your budget and implementing the suggestions above.
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