HOW TO REGISTER ON JUMIA – Jumia is an online shopping marketplace that targets several African countries. The company is a logistics service operator, which facilitates the shipment and delivery of packages from sellers to buyers, and a payment service provider, which facilitates payments among participants on the platform. Through its extensive network of local African partners, it has become a direct competitor to Konga in Nigeria.

In 2012, former McKinsey & Company consultants Jeremy Hodara and Sacha Poignonnec, Tunde Kehinde, and Raphael Kofi Afaedor created Jumia.

Jumia was launched in Lagos in 2012 and has since expanded to include five other countries: Egypt, Morocco, Ivory Coast, Kenya, and South Africa. In the year 2014, the company launched a presence in 14 different African countries, and in 2018 the company reached a presence in 14 African countries. Jumia has been trying to explain that it is, in fact, an e-commerce website.

In June 2013, Jumia Travel was launched and in August 2013, Jumia Food was launched. Jumia launched its retail website in April 2015. Jumia launched Jumia One, an app to pay bills such as airtime, with effect from 2017. The same year in which Jumia launched a secure payment service, Jumia Pay. This was followed by Jumia’s business loan program, which allows vendors to get approved for business loans. Amadeus would later partner with Jumia to launch an online booking platform. HOW TO REGISTER ON JUMIA

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Further, Zando only operates in South Africa under the brand name Zando, focusing mainly on online fashion retail.

The founders of Jumia Nigeria were able to consolidate power by making Juliet the CEO and focusing only on global control of the company. Emmanuel Massimiliano Spalazzi took over from Juliet as CEO in Nigeria in January 2020 and Juliet was appointed as the chairwoman of Jumia Nigeria and the Head of Institutional Affairs, Africa.

In 2015, Jumia generated a revenue of $234 million which is a 265% increase from 2014. In 2016, Jumia became Africa’s first unicorn with an estimated market value over $ 1 billion. A partnership was struck between Jumia and Telcoin to enhance payment services across their operations. As companions, Jumia and Carrefour signed a partnership to extend their online product sales to Africa.

In April 2019, Jumia traded on the NYSE and raised $196 million in net proceeds. The share price initially prices at $14.50 and then rises over $2 a share. The first analyst reports coming out 21 days after a company goes public rate the company between 27 and 40 US dollars per share. Despite hitting $50 on 1 May 2019, the share value has declined to $5/share by December 31. HOW TO REGISTER ON JUMIA

On November 18, 2019, Jumia announced that they would no longer accept orders in Cameroon. The company concluded that due to the current environment in Cameroon, their transactional portal is currently unsuitable. As part of the portfolio optimization campaign, Jumia later ceased operations in Tanzania. Jumia operations in Tanzania provided many opportunities for customers and vendors, but it needed to focus its resources on other markets with greater value and help Jumia thrive. The company affirmed that the decision would allow the company greater success in the future. In December, Jumia Nigeria suspended Jumia Food Nigeria, making it the third country in two months as part of Jumia’s continuous monitoring of the business environment and operating costs in its markets. Jumia reiterated its intention to continue operating in those countries online, via classifieds listing.

On 9 December 2019, Travelstart entered into a distribution and commercial agreement with Jumia Travel, supporting everything Jumia does across Africa. As part of its agreement, Travelstart has taken control of the sales, fulfillment, and customer service aspects of Jumia Travel’s online booking websites in all its operating territories.

On March 16, 2020, Jumia announced a major partnership with Reckitt Benckiser to produce a steady supply of all-in-one hygiene products at affordable pricing and help lessen the spread of the Coronavirus. HOW TO REGISTER ON JUMIA

Jumia. Nigeria’s leading ecommerce website,, is ranked number 13,503 in global internet engagement, according to – a global internet traffic ranking firm, in April. It is the sixth most-visited website in Nigeria, based on Alexa’s data from April 2020.


To begin the registration process, please go to the Jumia Seller registration page. After recommending a product, you will be able to upload it to Jumia Nigeria and sell it. You can always contact Jumia’s Partner Support Center by calling them through their contact us page 0700 6000 000 throughout the entire process in case you require assistance. HOW TO REGISTER ON JUMIA

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