You want to get into social media, but you’re not sure where to begin. Our tutorial will show you how to create a Facebook account for your company.
Facebook is one of the largest platforms available to small businesses, with over 2.45 billion monthly active users. Facebook is an excellent venue for promoting blog content as well as sharing photographs, videos, and breaking news with your followers.
This article will walk you through the process of creating a Facebook page for your business, step by step. Don’t worry if you’ve never created an account before, whether for business or personal reasons; by the end of this instruction, you’ll be confident enough to create an account and begin posting.
Step 1: Create an account.
Create an account at https://www.facebook.com/pages/create. After that, Facebook will ask you whether you want to create a business/brand page or a community/public figure page. Because we’re setting up the account for business purposes, select that option and click the Get Started button.
The next step is to fill in your company’s details. Enter your company name or the name that people are most likely to search for while looking for your company.
Type in a word or two that best characterizes your business under the category, and Facebook will recommend a few options. Choose the one that best reflects your company and is most likely to be searched for by clients. Later, as we’ll illustrate in the steps below, you can add more categories.
You’ll be asked to fill out some further information, such as your address and phone number after you’ve picked your business category. You can choose to keep this information private so that only people in your region can see it, or you can make it public so that anybody can see it. Click Continue after you’re satisfied with what you’ve filled out.
Step 2: Insert Images
For your Facebook page, you’ll need to create a profile and a cover photo. Because your profile picture is a visual reflection of your brand, use a photo that is consistent with your brand and recognized by your company.
Your profile photo might be your company logo or, if you don’t have one, a well-known image related to your business. Because your profile image is cropped into a circle and appears on the top left of your Facebook page, be sure you don’t leave any important details in the corners.
On desktop, your profile image will be 170 by 170 pixels, and on mobile, it will be 128 x 128 pixels, so choose an image that is larger than this to avoid losing quality when uploaded. Click “Upload Profile Picture” after you’re satisfied with the image you’ve chosen. Because the cover picture takes up more space on your Facebook page, it is more visible to anyone who visits it. It should be an image that captures the spirit of your brand while also grabbing the consumer’s attention. It uploads at a resolution of 820 × 312 pixels on a desktop and 640 x 360 pixels on a mobile device. Once you’re satisfied with your image, click Upload Cover Photo once more.
That’s it, you’ve just created your Facebook company page (yay!)
Step 3: Select a Username
Because your username is how people find you on Facebook, it’s critical to keep it as short and basic as possible. It’s usually recommended to use your company name or a close variation of it. Create your username by going to the left menu and clicking “Create Page @Username.”
To make your username, type it in and then click “Create Username.” A box will emerge, displaying the Facebook and Messenger connections that people can use to interact with your business.
Step 4: Fill in the blanks with information about your company.
Your Facebook page is likely to be the first place your clients look for information about your company. For shoppers on the go, information like your opening hours and locations is always useful to have on your page.
Click “Edit Page Info” in the top menu to begin filling out your business information. You can include all of the critical company information you’d like to share with your customers.
This should be a summary of your company that will appear in search results. Make sure it’s brief and straightforward. This is where you can add more categories (from step 1) to ensure that your page gets seen by the relevant individuals.
After that, you’ll want to fill in all of your company’s further information:
Information about how to contact us
Hours of operation/closure
Any additional information
To ensure that your information is saved to your page as you go, click “Save Changes.”
Step 5: Tell Your Narrative
It’s not very engaging for your audience to want to stay on your Facebook page and investigate your organization now that you’ve filled out your basic business information.
Thankfully, there is an area where you may write a more detailed description of your company. Click “See more” in the left menu, then “About,” and finally “Our Story” on the right side.
This is an excellent time to write a more descriptive and attention-getting description that tells them what your company can do for them and why they should like or follow your page.
You can also add a title and some text to your tale, as well as a photo. When you’re finished, click “Publish.”
Step 6: Write Your First Article
It’s critical to have some valuable and readable material on your Facebook Page before you start requesting people to like it. Create your posts or share useful stuff from other industry-related company pages.
The tone and topic of your Facebook Business Page, as well as what your company has to offer, will be established by the first post your consumers see, so make it an engaging one that will entice readers to return to your page.
Step 7: Convince your audience to come!
Congratulations! You now have a Facebook Business Page to brag about.
You may now begin inviting your existing Facebook friends to become fans of your page. You can also market your page through other channels, such as your website or blog, to help your audience locate it.