Facebook’s latest push into the social marketplace is sure to have an effect on your real estate marketing strategy. The ‘Book announced in November that users will be able to browse for home rents and sales on its Marketplace platform. For those unfamiliar with Marketplace, it is Facebook’s version of Craigslist, a website that allows users to buy and sell goods in their local area. Individuals, such as brokers, agents, and property managers, may now advertise their available properties in the new housing area. In addition, Zumper, Apartment List, and other third-party sources have collaborated with the business to add “hundreds of thousands” of rental listings. Listers may include 360-degree images in their listings so that prospective buyers and renters can take a virtual tour from the comfort of their own homes. Property seekers may refine their search by location, price, number of bedrooms, square footage, and other factors. “Marketplace is a popular place for individuals to search for a house to rent,” says Facebook’s Bowen Pan. People may now explore even more choices in the United States for a place to call home now that we’ve included listings from Apartment List and Zumper.” With this move, the business hopes to “bring simplicity and convenience to customers.”
How should you approach Facebook Marketplace?
As a real estate marketer, this gives you another another chance to promote your home in front of prospective buyers and tenants. Here are some things to keep in mind if you want to market your home on Facebook Marketplace Housing.
Check Out: Using Marketplace on Facebook | FB Marketplace Near Me Feature
User search criteria
Users may limit their rental search based on location, price, size, number of bedrooms, and even whether or not an apartment is pet-friendly, thanks to Facebook’s sophisticated search algorithm. This entails ensuring that all of your listings include correct and precise information. The more precise you are, the easier it will be for your target audience to locate you.
Facebook is location specific
Facebook Marketplace, like Craigslist, allows users to choose and search within their local region. You’re probably already keeping track of demographic information for your target buyer or renter group. Make sure to keep that target demographic in mind when you post your homes on the sites that Facebook pulls from, or on Marketplace itself, and include geographical indicators that will assist your property show up in their searches.
Read: Facebook Marketplace Promote | How to Promote FB Marketplace in 2021
Facebook’s goal is to be a one-stop shop
It may assist you if you are aware of this information. Marketplace is being positioned by Facebook to become a one-stop shop for food, shopping, and even job searches. What effect does this have on your marketing efforts? Users that visit Marketplace are likely to be interested in all elements of their housing options, including eating, local attractions, and community activities. It’s at this point that your content marketing plan kicks in. You may grab the attention of your prospective buyers or renters by giving material on different kinds of information about the area around your property (best restaurants, jobs in the neighborhood, weekend activities, etc.).
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