What is the best way to sell on Facebook Marketplace?
Buying products on Facebook might have seemed unusual less than a decade ago. Isn’t that what eBay and Craigslist were created for? When Facebook Marketplace first opened in 2016, it quickly established itself as a viable option for both shoppers and merchants.
The timing of Facebook’s debut into online commerce was ideal. On the site, people were already forming and joining buy-and-sell groups. It’s now official on Facebook.
You may buy and sell inside your neighborhood on Facebook Marketplace. If you’re a merchant based in the United States, you can sell anywhere in the country.
Unlike Craigslist, Facebook Marketplace allows sellers and buyers to have public profiles and reviews. The ratings, which are viewable on both Android and iOS versions of the Facebook app, give both parties confidence in their transactions.
Screenshot of the main page on how to sell on Facebook Marketplace
You may chat with potential consumers on Facebook Messenger. Although you can use alternative methods of payment, such as cash or PayPal, Facebook Pay simplifies the payment procedure.
You can sell anything on Facebook Marketplace, including new and used automobiles, televisions, and ice skates. You can even rent out a house!
Because Facebook is free to join and has no seller fees, it’s a great platform for anyone wishing to establish a profitable online business.
Here’s a quick guide to getting started.
How can I list items for sale on Facebook Marketplace?
Create a listing for the item you’re selling as the first step. Using the Facebook app for iOS, here’s how:
From the main menu, go to Facebook Marketplace and then to the Sell button at the top of the Marketplace section.
This will urge you to select from four different sorts of listings: things, vehicles, houses for sale or rent, and jobs.
Screenshot of the selling page on Facebook Marketplace.
After that, add a photo of the product, a title, a price, a category, a condition, a location, a description, and so on. If you prefer not to connect with the buyer, you can arrange for a no-contact pickup.
To make your listing live, click Next, then Publish after you’ve entered all of the required information. Everyone will be able to see it, both on and off Facebook. (If you wish, you can conceal the listing from your Facebook friends.)
Let’s take a look at the four different types of sales on Facebook Marketplace.
Categories on Facebook’s Marketplace
Here’s what’s allowed and what’s not in each category of sales.
All items must be physical, actual objects.
Clothing and accessories, technology, entertainment, family, hobbies, home and garden, and discounts are among the approved product categories.
If you’ve outgrown your Nintendo Wii, if you price it well, you’ll likely find a buyer on Facebook Marketplace. TVs, couches & chairs, tables, bookshelves, baby gear, and other popular household items are all in this category.
Weapons, ammunition, animals, drugs, cigarettes, dietary supplements, adult products and services, genuine or false currencies, healthcare products, any goods with a before and after photo attached, and recalled products are all prohibited on Facebook Marketplace.
Vehicles Buying and selling used cars on Facebook Marketplace is ridiculously simple.
That’s how my spouse ended up with a vintage Toyota pickup that had been modified for off-roading. On a Saturday morning, he saw it on Facebook Marketplace, did some research, negotiated with the seller, and picked up the vehicle later that day. Since then, he’s been enamored with it.
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To assess the value of your car and what similar vehicles are selling for, see NADAguides and Kelley Blue Book.
Include the year, make, model, mileage, the reason for selling the automobile, and any difficulties it may have in your listing. This isn’t likely to deter buyers. The majority of used automobiles have flaws. It’s preferable to be straightforward about a problem than to disguise it, which could lead to an upset consumer later.
Mention that you’ve kept meticulous records of the car’s maintenance. It gives your listing more credibility.
Renting or buying a home
On Facebook Marketplace, you can rent a room or a house. It’s an excellent place to promote a holiday property. Some folks even put their houses on the market.
Include the following information in your listing:
Photos of the house
The purchase price or rental rate
Date and time of availability
Bathrooms and number of bedrooms
Smoking and pets are not permitted.
Information on parking and the yard
The amount of space available.
Use Facebook Messenger to communicate with others who are interested. References and rental applications are used to vet them.
While Facebook Marketplace broadens the pool of possible tenants or buyers, you must still go through the proper legal channels to sell or rent your property.
What are the benefits and drawbacks of selling on Facebook Marketplace?
Selling on Facebook has advantages and disadvantages, just like any other e-commerce platform.
Extensive coverage. There are 2.4 billion active Facebook users. Around 75% of those use Facebook daily. Unless you reside in the middle of nowhere, there are bound to be a lot of Facebook users in your neighborhood who could be potential consumers, not to mention clients you could ship things to across the country.
Algorithms with intelligence. People in your neighborhood will notice your listings thanks to Facebook’s smart algorithms. It’s also simple to share listings with Facebook groups and sites that are linked to or associated with Facebook, increasing your exposure.
The customer base is strong. You may get to know buyers and strengthen their trust in your brand by interacting with them via Messenger and allowing them to see your public Facebook profile.
The procedure of listing is simple and quick. The more professional your listing appears, the more likely it is to sell. It’s simple to improve your listing, such as by uploading and categorizing images — up to ten at a time — for customers to look at.
Shipping is quick and easy. You have the option of choosing who pays for shipping. For buyers, creating and printing shipping labels on the site is simple and inexpensive. If you pay, the shipping fee will be deducted from the total amount due.
This is a safe transaction. The customer is covered by Facebook’s Paycheck Protection Rules if you sell as a merchant through Facebook Marketplace’s checkout system. This increases client confidence.
Cons: To ship, you’ll need a Facebook account. This isn’t strictly a disadvantage, but it’s useful to know if you don’t want to make an account to sell.
Volume sales are restricted. You must create distinct listings for each item that sells if you have multiples of the same item. If you post from a business page, you can sell numerous quantities of an item, although even then, some sellers have encountered problems.
Notifications are scarce. You will receive email notifications from Facebook about your listing, but you may or may not receive phone notifications.