In 7 Easy Steps, Create a Facebook Business Page
It doesn’t have to be tough to set up a Facebook company page. You almost certainly already have all of the photographs, text, and ideas you’ll need to create a Facebook company page. To get your page up and running, all you have to do is sit down and follow a few basic steps.
Do you require some inspiration to get started? Consider this: Facebook is used by 2.5 billion people every month, and over 140 million businesses already use it to engage with that vast audience.
So, let’s have a look at how to make a Facebook account for a company. To launch your page by the end of the day, follow these steps.
Bonus: Get a free eBook that shows you how to use Hootsuite to convert Facebook traffic into sales in four simple steps.
How to Make a Business Facebook Page
You must first log onto your personal Facebook account before creating your Facebook business page. But don’t worry: your personal information will not be shown on your business page.
So, if you haven’t already, join your account and begin the Page creation process.
The first step is to register.
Go to facebook.com/pages/create to get started.
Choose whether you want to make a business/brand page or a community/public figure page. We’ll assume you’re creating a page for a business or brand in this post, so select that option and click the Get Started button.
“Business or Brand” or “Community or Public Figure” are the options.
After that, fill in your company’s information. Use your company name or a name that people are likely to look for when seeking to locate your company for your page name.
Type a word or two that characterizes your business in the category field, and Facebook will recommend several alternatives. If your company fits into more than one category, choose the one that your customers are most likely to think of when they think of your company. Later on, we’ll show you how to create other categories.
There are various types of enterprises or brands to choose from.
After you’ve selected your category, the box will expand to ask for some further information, such as your address and phone number. You have the option of making this information public or merely displaying your city and state.
Click Continue when you’re ready. You should be aware that doing so shows your agreement of Facebook’s Pages, Groups, and Events Policies, which you should review before proceeding.
Step 2: Insert Images
Then, for your Facebook page, you’ll submit a profile and cover photographs. It’s crucial to make a good first impression visually, so choose cautiously. Make sure the photographs you chose are consistent with your brand and immediately identified as belonging to your company.
You’ll start by uploading your profile picture. This graphic appears next to your company name in search results and when users engage with you. It’s also visible in the upper left corner of your Facebook page.
Using your logo is a safe bet if you have a well-known brand. A photo of your face will work wonders if you’re a star or famous figure. Try a well-shot snapshot of your signature offering if you’re a local business. The most important thing is to make it as easy as possible for a potential follower or buyer to recognize your page.
Your Facebook profile picture appears at 170 x 170 pixels on a desktop and 128 x 128 pixels on mobile, as explained in our post on the ideal image sizes for all social networks. Because it will be cropped to a circle, don’t put any important information in the corners.
Click Upload Profile Picture once you’ve found a nice photo.
It’s now time to select your cover image, which will be the most visible image on your Facebook company profile.
This graphic should reflect your brand personality while capturing the spirit of your brand. It will be displayed at a resolution of 820 x 312 pixels on a desktop and 640 x 360 pixels on a mobile device. The image must be at least 400 pixels wide and 150 pixels tall, although 720 x 315 pixels is the suggested size to upload.
Click Upload a Cover Photo after you’ve chosen an appropriate image.
Include a screen with a cover photo.
It’s done! You have a Facebook business page, but it’s very empty.
Of course, even if the skeleton of your business’s Facebook Page is now in place, you still have some work to do before sharing it with your audience. Don’t worry, your page isn’t open to the public yet. (We’ll figure out how to do that later in this essay.) This is only a sneak peek.
Step 3: Make a username for yourself.
Your username, often known as your vanity URL, is the address where others can find you on Facebook.
Your username can be up to 50 characters long, but don’t overdo it merely to be different. You’ll want it to be simple to type and remember. Your company name, or a clear version of it, is a secure bet.
To create your vanity URL, go to the left menu and select Create Page @Username.
Dialog “Create Page Username”
When you’re finished, click Create Username. A box will appear with links for users to connect with your company on Facebook and Messenger.
“You’re all set!” says the narrator.
Step 4: Fill up the blanks with your company’s information.
While you may be tempted to save the details for later, it’s critical to fill out all of the fields in the About section of your Facebook Page right away.
Because Facebook is frequently the first place a buyer looks for information about you, having everything it is critical. If someone is looking for a business that is open till 9 p.m., they will want to double-check this information on your page. If they can’t find it, they’ll keep looking until they discover a more accommodating location.
To begin filling out your business information, go to the top menu and select Edit Page Info. You can share all of the vital information about your company from this screen.
a brief description
This is a summary that appears in the search results. There’s no need to get too fancy here; it should only be a couple of sentences (maximum 255 characters). Later, we’ll show you how to add a longer description.
The category you selected in Step 1 will appear here. You can add more categories here if you want to make sure Facebook shows your page to the proper people.