You Can’t-Miss These Facebook Updates (May 2021 Edition)
We’re nearing the end of May, and the weather is starting to warm up. We have information about Facebook news and updates as well as beach outings, family vacations, and backyard barbecues to look forward to.
Illustration for the front cover
This month, we learned more about how Facebook’s ad approval process works, as well as how safety features have impacted the company. We also learned about new Instagram Insights tools, Live Shopping Fridays, and new API tools for Asian and Pacific Islander businesses.
Let’s get started because there’s a lot to look at.
Facebook Dissects Its Ad Policy Approval Process
We know that Facebook’s technology examines all of your ads and reviews them before they go live. People have long been perplexed as to why advertisements that appear to meet the rules are sometimes rejected yet blatant scams are allowed to through.
Facebook recently deconstructed its ad review process to promote openness, and it was quite instructive.
First, they reminded users that the severe advertising regulations that apply to Facebook Ads are not the only ones that apply to them. You should also double-check that each ad adheres to branded content regulations, commerce policies, event policies, and other guidelines (if applicable). In the ad platform, you must adhere to all of Facebook’s guidelines.
Tree of Facebook ad policies
They further stated that, as many of our users may have noticed, the majority of advertising gets authorized within 24 hours. Ads have been approved in as little as five minutes for me, and I’m sure many of our readers have experienced the same.
They’ll utilize an automatic review that uses machine learning and algorithms to highlight potential flaws when an ad is initially submitted. The ad that has been authorized can run, but it may be subject to human review later. If your ad is rejected, you can appeal and have it reviewed by a human. They remind users that they can always alter and resubmit an ad if it is refused.
Facebook also cautions marketers that they look at an advertiser’s complete profile in addition to specific advertising.
Have you ever tried to sneak around the ad approval process or find loopholes in the past? Are users rejecting or reporting a significant quantity of ads? Advertisers who frequently breach Facebook’s regulations may face sanctions such as suspension or banning.
Facebook Releases a Report on the Platform’s Safety and Integrity Measures’ Efficacy
Many users have been concerned about Facebook’s usage of their data in recent years, as well as issues with transparency, hate speech, and misinformation.
While all of these concerns continue to exist and have an impact on users, the good news is that Facebook’s improved platform safety and integrity standards are having a positive effect.
We witnessed the following improvements in the first quarter of 2021:
The percentage of violent and graphic content has reduced to.03 percent, down from.05 percent in the previous quarter.
Hate speech reduced as well, from.07-.08 percent to.05-.06 percent.
The rate of content “actions” taken was 10 times greater, and the proactive rate increased from 24% to 97 percent.
The influence of Facebook’s brand safety tools on the platform
This is excellent news for businesses since it promotes a more favorable and secure environment for all users.
New Instagram Reels & Live Video Insights
Instagram Reels and Live are two really useful tools on the platform. They’re hot right now, and they’re capable of increasing reach, engagement, and even brand exposure.
As a result, the fact that we’re obtaining new native data to measure their success and impact on our entire marketing efforts is fantastic news. As a Business or Creator account, you already have access to Instagram Insights, where you’ll find this.
Instagram Reels Insights
The following metrics will be assigned to reels:
Accounts have been reached
The following will be added to live videos:
Accounts have been reached
Concurrent viewers at their peak
These metrics will also be included in Account Insights to gain a better overall sense of the campaigns’ effectiveness.
More good news: Instagram will be rolling out more preset time frame options in the coming months, allowing marketers to observe beyond the 7 and 30 day periods. On the PC, Insights will be available. Keep an eye out for it!
New Resources for Asian and Pacific-Islander-Owned Companies
According to a recent study, API-owned businesses were the hardest hit of all demographic groups during the pandemic, with a 20% drop in working business owners from February to December 2020.
Facebook began inviting users and businesses to participate in the Amplify API program on May 17th. They provided API-owned small and medium-sized enterprises with content and training opportunities, as well as a commitment to spotlighting and exhibiting small businesses from across the API community.
Demonstration of Facebook tools for Asian companies
Fridays with Live Shopping Have Been Announced
We’re quite enthusiastic about Facebook’s new announcement of “Live Shopping Fridays,” which feels a little like QVC’s infomercials have come full circle.
Beginning in mid-May and continuing every Friday through July 16th, beauty and fashion firms will go Live, showcasing goods and tutorials in real-time. These streams can be found on the Pages of participating brands or by browsing the Shopping page.
Users will be able to purchase things promoted in-stream by touching on them while watching, and they will never have to leave the app.
Fridays with live shopping on Facebook
On the map, these are the current topics and dates:
Glow Up — May 21, June 11, and July 2 from 12:00 p.m. to 1:30 p.m. PT/3:00 p.m. to 4:30 p.m.
May 28, June 18, and July 9, 12:00 PM – 1:30 PM PT/3:00 PM – 4:30PM PT New Fashion Finds
Self-Care Spotlight – June 4, June 25, and July 16 from 12:00 p.m. to 1:30 p.m. p.m. p.m. p.m. p.m. p.m. p.m. p.m. p.m. p
While only major brands such as Abercrombie & Fitch and Bobbi Brown Cosmetics are participating this year, it will be interesting to see whether more advertisers receive regular access to live shopping features. Keep an eye out!
While this has been a relatively quiet month for Facebook updates, the knowledge and new features we’ve gotten are quite useful.
A summary of the ad review process serves as a nice reminder for those who are unfamiliar with how it works and the implications of, say, attempting to scam the system.
The Live Shopping Fridays are the most notable feature for Facebook alone, and it will be interesting to see how successful these ads are and whether we see a more semi-permanent shopping function spread out to additional marketers over time.
Meanwhile, as iOS 14.5 and the ATT are in full stride, this is also a reminder to check in with your ad efforts. Keep an eye on such programs and look for new ways to adapt if they suffer any setbacks beyond the predicted decreases in website and data tracking efficacy for reporting purposes.